ROLE: Content Specialist
I make beer look good on the internet. Whether it’s crafting social posts, photographing brewery events, or capturing the behind-the-scenes process of how our beer comes to life, I help keep Tröegs top of mind (and top of feed). From canning lines to tapping kegs, I’m behind the lens, making sure every pour, hop, and high-five gets its moment.
I also handle answering customer emails—so if you’ve ever asked if beer expires (it does) or if we can ship kegs to your house (we can’t), there’s a good chance we’ve chatted.
Basically, I get to combine creativity, beer, and the internet for a living!
ROLE: Social Media/Web Specialist
During my time at Arko, I helped bring our products into the digital age by expanding our e-commerce presence, getting our prices and flooring offerings onto platforms like Google Shopping to boost awareness and sales. I also spent a lot of time talking to customers from all over the country, making sure they found the perfect flooring for their needs.
Beyond that, I ran social media ads, created content for our pages, and even designed a billboard (because why stop at just online marketing?). I also worked closely with our industry reps from an array of brands to build partnerships and ensure customers got the best prices possible.
1 Year Overview
+28% Increase in Online Sales
+70% Increase in Website Traffic
+527% increase Conversion Rate
+376% increase in Website visits from Social Media
+183% increase in Facebook Page Likes
+5243% increase in Instagram Followers
Sold flooring to 25 Different States
Rally4Local.com (PA Media Group Internship)
ROLE: Social Media Intern
The Rally4Local initiative is one of PA Media Group’s COVID-19 responses to the health of the PA local business community. As a small business, you can be a part of their virtual shopping platform where they will connect their audience of consumers to your business. I was in charge of creating the social media presence on Instagram and Facebook. By communicating with more than 400 businesses, I was able to expand our network and help bring awareness to some very unique businesses navigating through the pandemic.
Mr. Sharky Shark x Shark Week x Pennlive.com Instagram Campaign
Mr. Sharky Shark was a celebrity figure seen rollerskating during quarantine through the streets of Harrisburg, PA. I communicated with him for the opportunity to post about him on Pennlive's Instagram. He had worked with Pennlive in the past and conducted a photoshoot (Sean Simmers Photo Credits). By combining his passion for Harrisburg, his passion for local business, and our (my) fascination with him, led to an interesting social post that day. Thanks again Mr. Sharky Shark!
Rally4Local.com x Pennlive Instagram Campaign
In the early days of the Rally4Local Instagram, we wanted to get the word out about the service we were/are providing. We thought the best way to get in front of people from the PA area would be to run a campaign on the Pennlive Instagram. By putting our brand of an audience that is very similar to ours, it led to an influx of people to follow us. I'm very appreciative of the support and help I had accomplishing this project of mine.
Kutztown University of Pennsylvania
ROLE: Web Content Writer
As a Web Content Writer and full-time student, I worked with the University Relations Web Team to create and refine content for the school’s website, social media, and student e-newsletters. I also played a key role in launching a new university-wide website, gaining hands-on experience in branding while helping various departments establish their online presence. Additionally, I was responsible for building new pages to guide prospective students, ensuring a clear and engaging user experience.
I was assigned to interview and learn the story of Jacey and Bekah, honors students at KU, who became fast friends during the unexpected 2020 quarantine. Click HERE to read more about this great story.
ROLE: Student University Photographer
As a University Student Photographer, I captured key moments at events both on and off campus, organized images, and helped maintain the university’s photo archive. Along the way, I honed my skills in shooting, editing, and processing to meet the marketing team’s specific needs. Working closely with the Communications and Sports Information teams, I gained firsthand experience in aligning visuals with a university’s branding and editorial guidelines—learning how photography plays a vital role in storytelling and marketing.
As part of my photography role at KU, I was tasked with capturing stills and video content for a feature presentation. The presentation was given by Michael Rabinovitz, Senior Brand Manager of the Hershey Company. He provided KU business students with a unique opportunity to pitch potential future ideas to him regarding the Hershey brand. This experience gave students the chance to gain valuable real-world insights and guidance for their future careers. Watch the video above to learn more about the presentation and the exciting opportunities it provided for KU students.